Health Profession Advertising in the Age of Social Media
Social media has proven, time and again, that it is a powerful advertising tool. This session of the College’s Regulatory Education Program (REP) focused on advertising by healthcare professionals and activities related to social media. It answered important questions about the rules that governed this area at the time, while suggesting ways to navigate effectively in a constantly changing environment. Case studies that had been resolved and managed as part of the complaints process were also examined. These cases provided a basis for reflection on current best practices to adopt and offered valuable learning opportunities for registrants.
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PRESENTERS
Dr. Jordan Robertson
Naturopathic Doctor
Dr. Jordan Robertson is a Naturopathic Doctor, clinic owner and speaker. Her background in critical appraisal and research lead her to develop and implement courses on research in integrative medicine and nutrition at McMaster University for 10 years and has gifted her numerous speaking and education opportunities across Canada and the US. She has lectured for various groups including McMaster Medical School, The Ontario Association of Naturopathic Doctors, the Canadian College of Naturopathic Medicine, and the University of Waterloo Pharmacy school. She has also been a guest on multiple podcasts across North America discussing women’s health. Dr. Robertson has a special interest in women’s health, including expertise on PMS, menopause, fertility, PCOS and endometriosis.
Dr. Robertson is the off-site Naturopathic Doctor for the McMaster Hospital Endometriosis Clinic, and owns an integrative medical centre, Clarity Health in Burlington Ontario. She hosts the Women’s Health Unplugged podcast and owns The Confident Clinician, an evidence-based education platform for integrative practitioners.
Natalia Vasilyeva
Director, Regulatory Affairs
Natalia Vasilyeva is the Director, Regulatory Affairs with the College of Naturopaths of Ontario. In this role Natalia oversees the development, maintenance and delivery of the program areas: Professional Conduct, Inspections, Quality Assurance, Patient Relations, Standards, Regulatory Education and Guidance, Consultations, Equity, Diversity, Inclusion, and Belonging Program and Risk-based Regulation.
Prior to joining the College, Natalia had provided similar support for complaints and discipline at the Board of Directors of Drugless Therapy – Naturopathy, the regulator for naturopaths prior to the formation of the College. She has previously worked as both a teacher and project manager for the Moscow School Board.
Natalia is a graduate of the Buryat State University in Ulan-Ude, Russia where she attained an equivalent to her master’s degree in teaching and linguistics. In her spare time, she enjoys reading classic literature, mystery novels, and traveling with her family.