Regulatory Guidance

 Advertising, Websites & Social Media

This page provides general guidance for naturopaths about the requirements in the Standard of Practice and the Guideline for Advertising and how they apply to websites, biographies, social media, and all other forms of advertising and promotion. For NDs who work with marketing, website, or similar kinds of consultants, we recommend sharing this page to ensure suppliers are aware of what is, and is not, acceptable.

What is and is not OK


The infographics below give practical advice about how the advertising Standard and Guideline apply. Members are encouraged to download the infographics for easy reference when preparing advertising, web copy and other marketing materials.

Advertising Do’s & Don'ts
Advertising Do’s
(Adobe PDF File)
Advertising Don’ts
(Adobe PDF File)
Bio Do’s & Don'ts
Bio Do’s
(Adobe PDF File)
Bio Don’ts
(Adobe PDF File)
Social Media Tips 
8 Social Media Tips for NDs
(Adobe PDF File)